Tai Cheong Bakery egg tarts vs. BAKE Cheese Tart – in Singapore 

In the midst of trending snacks for tarts, 2 of the current most popular tarts are crowned. They are the Baked Cheese Tart originated from Japan which have also set up branch at Ion Orchard in Singapore and  Tai Cheong Bakery’s egg tart from Hong Kong now available at Takashimaya basement. 


Since start of launch, these 2 pastries have been drawing crowds to their queues.


Let’s review on each of them:

1) BAKE Cheese Tart @ Ion Orchard 

Selling their one and only signature Cheese tarts!

Waiting time: Queuing on 23 Sep 2016 (Friday evening 6pm): 20 minutes

Taste & appearance: When eaten straight after buying from the oven it comes with the foamy texture similar to the foam on hot beverages.  If you eat it after putting inside the chiller, cheese mousse will harden and give the “rich” cheesecake texture. If placed in the freezer, cheese mousse will turn to the ice cream hardness.

So depending on your preference to savoring it, can give all 3 texture of cheese mousse a try.

The tart crust is kept crunchy just like digestive biscuits at all temperatures which deserves our loyal support.

Customer experience: Friendly service crews attending to waiting enquiries of purchasing. Queue usually starts at the atrium area right outside Adidas store with 2 rows of queues, when your are the 3rd or 4th on the line, a laminated “buying card” will be given for their staff to identify you at the shop which is approximately 30m away from the queuing area to purchase the tarts.

The queue has shortened compared to 2-3 months ago when it just opened from 2-3 hours to 20mins .

Points to note : Any minimum quantity for purchase. Max 2 boxes of 6 pcs each.

Verdict & rating:  Worth the queue given the reduced waiting time and only one branch in Singapore to get it. Priced at $3.50 each below 6pcs and $3.25 each for box of 6pcs relatively expensive but given the rental and manpower it is a reasonable price! Thumbs up for the creamy cheese mousse!

Rating 8.0/10.0

Address: 2 Orchard Turn, #B4-33, ION Orchard, Singapore 238801

Operating hours: 10am – 10pm

Updated as at 5 Nov 2016:

There is a newly opened outlet at Westgate, situated near Isetan (#B2-04). Now westsiders no longer have to travel all the way to Orchard to get the popular cheese tarts! 🙂

Waiting time: Queuing on 5 Nov 2016 (Saturday afternoon 3.10pm): 15 minutes

2) Tai Cheong Bakery 泰昌餅家 @ Takashimaya 

Selling their signature egg tart and a variety of assorted buns!

Waiting time: Queuing on 23 Sep 2016 (Friday evening 7pm) : 20 minutes

Taste & appearance: 

The fillings of the egg tarts are pretty much sugary in taste lacking of egg fragrant so does the tart crust, haven’t tried the ones in Hong Kong before. However the pretty appearance sure makes it instagram worthy. 

Customer experience: Friendly service crews attending to queuing customers, would issue a paperslip to indicate the number of quantity for tart and buns for each customers.

Points to note: Minimum purchase 4 pcs of egg tarts in a box.

Side note to give their cocktail bun a try.

Verdict & rating: Not worth the queue.  Would be good for trying if there is no queue. Hope that they would improve their taste for returning customers. Pricing at $1.90 each pcs is reasonable too. 

However, the ones from 良辰美点 at Tiong Bahru does better with the egg fragrant and flurry tart crust.

Rated 6.0/10.0 😐

Address: Tai Cheong Bakery Singapore                                      

Takashimaya Shopping Centre #B208-5 (Food Hall),                                                                                      

391 Orchard Road, Singapore 238872                                                                                                           Operating hours: 10am – 930pm

*This is an unbiased review which tarts were self-paid*


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